Landing Page + Multi-Channel Campaign Launch for a client in my agency
Landing Page + Multi-Channel Campaign Launch for a client in my agency
Role
Project Lead
Length
5 Weeks
From client onboarding to campaign delivery, I coordinated multiple teams and channels to launch a full lead generation system, on time and aligned with business goals.
How I structure the work
Understand the Goal
Led the initial discovery call to define objectives, target audience, KPIs, and timeline. Collected all existing assets and clarified expectations with the client before kickoff.
Plan & Structure
Created a detailed timeline covering landing page design, ad creative production, organic content, and email flows. Assigned tasks to design, development, and marketing teams, and set up shared tools for progress tracking.
Coordinate & Execute
Managed cross-team communication, ensuring designers, developers, and ad managers hit their milestones. Reviewed and approved deliverables at each stage, from wireframe to final email templates.
Review & Deliver
Launched the landing page and campaigns simultaneously, monitored first-week performance, and handed off to the client with full documentation and reporting structure.
Understand the Goal
Led the initial discovery call to define objectives, target audience, KPIs, and timeline. Collected all existing assets and clarified expectations with the client before kickoff.
Plan & Structure
Created a detailed timeline covering landing page design, ad creative production, organic content, and email flows. Assigned tasks to design, development, and marketing teams, and set up shared tools for progress tracking.
Coordinate & Execute
Managed cross-team communication, ensuring designers, developers, and ad managers hit their milestones. Reviewed and approved deliverables at each stage, from wireframe to final email templates.
Review & Deliver
Launched the landing page and campaigns simultaneously, monitored first-week performance, and handed off to the client with full documentation and reporting structure.
Understand the Goal
Led the initial discovery call to define objectives, target audience, KPIs, and timeline. Collected all existing assets and clarified expectations with the client before kickoff.
Plan & Structure
Created a detailed timeline covering landing page design, ad creative production, organic content, and email flows. Assigned tasks to design, development, and marketing teams, and set up shared tools for progress tracking.
Coordinate & Execute
Managed cross-team communication, ensuring designers, developers, and ad managers hit their milestones. Reviewed and approved deliverables at each stage, from wireframe to final email templates.
Review & Deliver
Launched the landing page and campaigns simultaneously, monitored first-week performance, and handed off to the client with full documentation and reporting structure.
Result
Landing page and campaigns delivered 2 days ahead of schedule.
First month: +28% lead volume above target, email open rates above 40%, and all assets completed within budget.
001
Which tools did you use for this project?
Loom for client updates, Asana for task tracking, Google Docs for asset briefs, Slack for communication, Canva/Figma for design collaboration, Framer for website development, Klaviyo for email automation, Meta Ads for paid campaigns, and Google Analytics for performance tracking.
001
Which tools did you use for this project?
Loom for client updates, Asana for task tracking, Google Docs for asset briefs, Slack for communication, Canva/Figma for design collaboration, Framer for website development, Klaviyo for email automation, Meta Ads for paid campaigns, and Google Analytics for performance tracking.
001
Which tools did you use for this project?
Loom for client updates, Asana for task tracking, Google Docs for asset briefs, Slack for communication, Canva/Figma for design collaboration, Framer for website development, Klaviyo for email automation, Meta Ads for paid campaigns, and Google Analytics for performance tracking.
002
Who was involved in the project?
Client CEO & Marketing Manager, 2 designers, 1 front-end developer, 1 paid ads specialist, and 1 email marketing specialist.
002
Who was involved in the project?
Client CEO & Marketing Manager, 2 designers, 1 front-end developer, 1 paid ads specialist, and 1 email marketing specialist.
002
Who was involved in the project?
Client CEO & Marketing Manager, 2 designers, 1 front-end developer, 1 paid ads specialist, and 1 email marketing specialist.