Landing Page + Multi-Channel Campaign Launch for a client in my agency
Landing Page + Multi-Channel Campaign Launch for a client in my agency
Role
Consultant and Process Lead
Length
2 Months
I redesigned the content production workflow for a YouTube-focused agency, improving collaboration between creative, editing, and publishing teams to speed up delivery and reduce revision cycles.
How I structure the work
Understand the Goal
Mapped the full content pipeline from idea generation to video publishing. Spoke with editors, scriptwriters, and channel managers to identify friction points and delays.
Plan & Structure
Standardized the process with a shared Asana board for each video, including deadlines, asset links, and approval checkpoints. Defined ownership for each stage and created templates for briefs and feedback forms.
Coordinate & Execute
Introduced a content calendar in Google Sheets to align release schedules with marketing campaigns. Held weekly alignment calls to review priorities and address bottlenecks.
Review & Deliver
After implementation, tracked delivery times and revision rates for one month, then refined the process based on team feedback.
Understand the Goal
Mapped the full content pipeline from idea generation to video publishing. Spoke with editors, scriptwriters, and channel managers to identify friction points and delays.
Plan & Structure
Standardized the process with a shared Asana board for each video, including deadlines, asset links, and approval checkpoints. Defined ownership for each stage and created templates for briefs and feedback forms.
Coordinate & Execute
Introduced a content calendar in Google Sheets to align release schedules with marketing campaigns. Held weekly alignment calls to review priorities and address bottlenecks.
Review & Deliver
After implementation, tracked delivery times and revision rates for one month, then refined the process based on team feedback.
Understand the Goal
Mapped the full content pipeline from idea generation to video publishing. Spoke with editors, scriptwriters, and channel managers to identify friction points and delays.
Plan & Structure
Standardized the process with a shared Asana board for each video, including deadlines, asset links, and approval checkpoints. Defined ownership for each stage and created templates for briefs and feedback forms.
Coordinate & Execute
Introduced a content calendar in Google Sheets to align release schedules with marketing campaigns. Held weekly alignment calls to review priorities and address bottlenecks.
Review & Deliver
After implementation, tracked delivery times and revision rates for one month, then refined the process based on team feedback.
Result
Within the first month of implementation, the new workflow cut production time from 10 days to 6 without adding extra resources. Revision rounds dropped by 40% thanks to standardized briefs, freeing the creative team to focus on higher-impact work. The process became predictable enough that publishing dates were locked in weeks in advance.
001
Which tools did you use for this project?
Loom for process walkthroughs, Asana for task tracking, Google Docs for brief templates, Slack for team communication, Google Sheets for content calendars, Frame.io for video review, and Zapier for automating file handoffs between teams.
001
Which tools did you use for this project?
Loom for process walkthroughs, Asana for task tracking, Google Docs for brief templates, Slack for team communication, Google Sheets for content calendars, Frame.io for video review, and Zapier for automating file handoffs between teams.
001
Which tools did you use for this project?
Loom for process walkthroughs, Asana for task tracking, Google Docs for brief templates, Slack for team communication, Google Sheets for content calendars, Frame.io for video review, and Zapier for automating file handoffs between teams.
002
Who was involved in the project?
Creative Director, 2 scriptwriters, 3 video editors, 1 channel manager, and the marketing coordinator responsible for campaign alignment.
002
Who was involved in the project?
Creative Director, 2 scriptwriters, 3 video editors, 1 channel manager, and the marketing coordinator responsible for campaign alignment.
002
Who was involved in the project?
Creative Director, 2 scriptwriters, 3 video editors, 1 channel manager, and the marketing coordinator responsible for campaign alignment.
003
What challenges came up and how did you solve them?
Editors were receiving incomplete briefs, leading to wasted work. I introduced a standardized brief template and mandatory asset checklist before editing started for example.
003
What challenges came up and how did you solve them?
Editors were receiving incomplete briefs, leading to wasted work. I introduced a standardized brief template and mandatory asset checklist before editing started for example.
003
What challenges came up and how did you solve them?
Editors were receiving incomplete briefs, leading to wasted work. I introduced a standardized brief template and mandatory asset checklist before editing started for example.
004
How did you measure success?
Tracked average production time, number of revision rounds, and adherence to release calendar over the first month after launch.
004
How did you measure success?
Tracked average production time, number of revision rounds, and adherence to release calendar over the first month after launch.
004
How did you measure success?
Tracked average production time, number of revision rounds, and adherence to release calendar over the first month after launch.