Multi-Service Project Delivery
Multi-Service Project Delivery
Role
Project Lead
Length
6 Weeks
Managed the simultaneous delivery of a new website, brand refresh, and launch campaign for a client, coordinating design, development, and marketing teams from kickoff to handover.
How I structure the work
Understand the Goal
Held a discovery session with the client to clarify brand vision, target audience, and business objectives. Defined the scope for the website, brand assets, and marketing launch.
Plan & Structure
Built a master schedule mapping dependencies between brand asset creation, website build, and campaign preparation. Assigned owners for each task and set up a shared Asana workspace.
Coordinate & Execute
Kept all teams aligned with weekly stand-ups, asynchronous updates via Loom, and ongoing feedback cycles. Managed client approvals to keep work moving without bottlenecks.
Review & Deliver
Launched the refreshed brand, live website, and campaign on the same day, with all assets ready ahead of schedule.
Understand the Goal
Held a discovery session with the client to clarify brand vision, target audience, and business objectives. Defined the scope for the website, brand assets, and marketing launch.
Plan & Structure
Built a master schedule mapping dependencies between brand asset creation, website build, and campaign preparation. Assigned owners for each task and set up a shared Asana workspace.
Coordinate & Execute
Kept all teams aligned with weekly stand-ups, asynchronous updates via Loom, and ongoing feedback cycles. Managed client approvals to keep work moving without bottlenecks.
Review & Deliver
Launched the refreshed brand, live website, and campaign on the same day, with all assets ready ahead of schedule.
Understand the Goal
Held a discovery session with the client to clarify brand vision, target audience, and business objectives. Defined the scope for the website, brand assets, and marketing launch.
Plan & Structure
Built a master schedule mapping dependencies between brand asset creation, website build, and campaign preparation. Assigned owners for each task and set up a shared Asana workspace.
Coordinate & Execute
Kept all teams aligned with weekly stand-ups, asynchronous updates via Loom, and ongoing feedback cycles. Managed client approvals to keep work moving without bottlenecks.
Review & Deliver
Launched the refreshed brand, live website, and campaign on the same day, with all assets ready ahead of schedule.
Result
Delivered all three components in sync, avoiding any launch delays. Client reported a smoother process than with previous agencies and renewed the contract for follow-up work within a week of delivery.
001
Which tools did you use for this project?
Loom for client updates, Asana for task tracking, Slack for team communication, Google Docs for briefs, Figma for design, Framer for website build, Klaviyo for email automation, and Google Analytics for performance tracking.
001
Which tools did you use for this project?
Loom for client updates, Asana for task tracking, Slack for team communication, Google Docs for briefs, Figma for design, Framer for website build, Klaviyo for email automation, and Google Analytics for performance tracking.
001
Which tools did you use for this project?
Loom for client updates, Asana for task tracking, Slack for team communication, Google Docs for briefs, Figma for design, Framer for website build, Klaviyo for email automation, and Google Analytics for performance tracking.
002
Who was involved in the project?
2 designers, 1 front-end developer, 1 copywriter, 1 email marketing specialist, and the client’s marketing manager.
002
Who was involved in the project?
2 designers, 1 front-end developer, 1 copywriter, 1 email marketing specialist, and the client’s marketing manager.
002
Who was involved in the project?
2 designers, 1 front-end developer, 1 copywriter, 1 email marketing specialist, and the client’s marketing manager.
003
How did you measure success?
Tracked delivery dates against schedule, monitored initial website traffic post-launch, and collected client satisfaction feedback during the handover call.
003
How did you measure success?
Tracked delivery dates against schedule, monitored initial website traffic post-launch, and collected client satisfaction feedback during the handover call.
003
How did you measure success?
Tracked delivery dates against schedule, monitored initial website traffic post-launch, and collected client satisfaction feedback during the handover call.